ClickFunnels^® vs Kajabi

Two good tools for different people. Here is who each one is for, what you give up, and a quick test to decide before you pay.

Updated 23 October 2026 · Based on official product information, not a hands-on test · How we compare

The short answer

CHOOSE CLICKFUNNELS® IFClickFunnels®

Funnel-first marketers and direct-response selling.

CHOOSE KAJABI IFKajabi

Creators selling courses, memberships and knowledge products.

	ClickFunnels®	Kajabi
Best for	Funnel-first marketers and direct-response selling	Creators selling courses, memberships and knowledge products
What it is	Funnel-centric marketing platform for landing pages, offers, checkout flows and follow-up automation.	Integrated platform for websites, courses, memberships, email and digital-product sales.
Cost	From $97/mo, or $81/mo billed yearly. 14-day free trial.	From $179/mo, or $143/mo billed yearly. Third-party payment fee of 2% on Basic.
Learning curve	Intermediate	Beginner
Strengths	Funnel-first workflow Strong direct-response focus Built around conversion paths	Creator business stack in one place Strong course and membership tooling Polished customer experience
Watch out for	Less suitable as a general-purpose website Premium cost profile	Premium pricing profile Less flexible for non-creator use cases
Try it	Start a 14-day ClickFunnels trial ↗	Check current pricing on the official site.

Funnels, email and a course in one free account, if you sell your own offer.

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Is ClickFunnels® or Kajabi cheaper?

Both sit in a similar cost range (premium). Compare the exact plan you would need at your size, including renewal prices.

Which is easier for beginners?

Kajabi is the easier start for most beginners. ClickFunnels suits people who want more control.

Can I switch from ClickFunnels® to Kajabi later?

Usually yes, but plan for it: check how you export your data, what must be rebuilt by hand, and whether you lose history or settings.