EMAIL MARKETING COMPARISON
Brevo vs Mailchimp
Two good tools for different people. Here is who each one is for, what you give up, and a quick test to decide before you pay.
The short answer
Value-conscious email and customer communication.
Small businesses wanting a familiar email marketing workflow.
Side by side
| Brevo | Mailchimp | |
|---|---|---|
| Best for | Value-conscious email and customer communication | Small businesses wanting a familiar email marketing workflow |
| What it is | Email and customer communication platform positioned around flexible growth and value. | Established email marketing platform with mature templates and broad adoption. |
| Cost | Budget cost profile. Check current pricing on the official site. | Mid cost profile. Check current pricing on the official site. |
| Learning curve | Beginner | Beginner |
| Strengths |
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| Watch out for |
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Decide in 4 steps
- Import a small test list and send yourself a real campaign.
- Build one welcome sequence of 3 emails.
- Check the price at your list size today and at 2-3x that size.
- Check deliverability features: custom domain, authentication, list cleaning.
Also worth a look
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Start free with Systeme ↗We may earn a commission if you purchase through this link.Questions people ask
Is Brevo or Mailchimp cheaper?
Brevo usually costs less (budget cost profile vs mid). Always compare the plan you would need at your size, not the starting price.
Which is easier for beginners?
Both are aimed at beginner users. Try the same small task on each and pick the one that feels faster.
Can I switch from Brevo to Mailchimp later?
Usually yes, but plan for it: check how you export your data, what must be rebuilt by hand, and whether you lose history or settings.